At 10 o'clock in the morning, the fill lights illuminated the bright red background board of the "Live Broadcast Room for Farmers". Wen Miao, a post-00s, slashed the backstage data of his mobile phone while sighing: "Now, more than 2,000 Xinjiang walnuts can be sold in each live broadcast, which was not a big idea half a year ago."
After graduating from Northeast Agricultural University, she transformed into a live broadcast atmosphere master. She experienced the trough of only 186 yuan in the first live broadcast. Now the single GMV has exceeded 10,000 yuan.
In front of the cameras of Kashgar cotton fields and Hotan Zaoyuan, Wen Miao's live broadcast room has helped 56,000 agricultural products to get out of the mountains. "Some viewers left messages when buying unsold apples, "It contributes to rural revitalization." Her experience reflects a vivid picture of employment changes in the digital era.
And in the warehouse in Binchuan County, Dali, thousands of miles away, another story of the digital economy empowering employment is being staged.
Yan Linying, who was in 1997, was packing purple-skinned single-headed garlic in front of the camera. "When starting a business, four people squeezed into the warehouse. Now the team is 30 people, and 200 temporary workers are required to ship 100 tons per day." The number of jumping orders records the transformation from "8,000 daily orders" to "drive 50,000 seasonal employment in the year".
Zhou Guangsu, deputy director of the China Institute of Employment and People's Livelihood, believes that as a typical representative of the digital economy, the rapid development of short video live broadcast platforms such as Kuaishou has played an important role in promoting economic development, and relying on rich business formats such as "live broadcast +" has had a profound impact on employment.
It is not difficult to find out from the changes in the industry that the development of the digital economy has created a large number of new jobs. A report from Renmin University of China shows that every 100 million yuan increase in Kuaishou live e-commerce will drive 1,200 jobs.
Yan Linying's live broadcast room not only doubled the unit price of garlic, but also gave birth to more than 30 new professions such as live broadcast operation. "My parents have learned to be a broadcaster in the live broadcast room." She smiled and showed her mother's short video of explaining garlic seeds.
This scene is a microcosm of the embrace of the digital wave of millions of ordinary people.
It is understood that Kuaishou relies on the universal traffic distribution mechanism to break the traditional employment threshold and allow small and medium-sized businesses, creators and skilled talents to stand on the same starting line. Under this mechanism, more and more ordinary people have found a new track in life, and stories of "Yan Linying" continue to emerge.
As of the end of 2024, the platform has driven a total of 43.2 million job opportunities, spawned 174 emerging occupations, and promoted the formulation of relevant occupational standards and the construction of training systems, becoming an important engine for the construction of a digital employment ecosystem.
In the live broadcast room of the Human Resources and Social Security Bureau of Qianguo County, Jilin, Dong Keqi walked into the welding workshop of Changchun Automobile Factory with his mobile phone. "Monthly salary of 6,000 yuan is enough for food and accommodation, click on the small yellow car to register!" This "job anchor" who has transformed from an employment section chief has shown a total of 540 million views on the screen behind him. "Traditional recruitment is expensive to issue flyers, and a live broadcast reaches tens of thousands of job seekers." Backstage data shows that Shandong college student Yang Mingqi not only joined the company himself, but also recommended 7 classmates.
The China Employment Training Technical Guidance Center released the "2024 Live Broadcast Job Development Report", showing that Kuaishou's "Quick Recruitment" attracts 250 million users to find jobs every month, bringing 20% new growth to blue-collar online recruitment, and has broad application space in the field of employment services.
Fan Wei, director of the Research Office of the Chinese Academy of Personnel Sciences of the Ministry of Human Resources and Social Security, said that employment under the short video live broadcast ecosystem conforms to the new trend of digital transformation and green development, meets the new requirements of rational layout of human resources and high-quality economic development, and is a typical practice of platform economy in promoting employment.
